Industry 4.0 “SMART Tourism” Strategy Promotes Travel Convenience for Tourists. In the context of the digital economy, Industrial Revolution 4.0 has made a significant contribution to boosting the travel of domestic and foreign tourists. At the current stage of the COVID-19 pandemic, the development of digital technology capabilities in the tourism sector is very important. Based on the current situation and tourism trends, the Ministry of Tourism has launched a “SMART Tourism” strategy to facilitate tourism for tourists.
There is currently a local company, Wonderpass Technology, which claims to be smart tourism. As early as October this year, it signed a memorandum of understanding with the Ministry of Tourism to promote the development of digital technology in the tourism field. Therefore, it is a smart tourism system exclusively recognized by the Kingdom of Cambodia.
The company has launched an app and wristband system that includes balances, tickets, ID – even a COVID vaccination certificate – allowing users to instantly visit Cambodia and make transactions! Therefore, the signing of the MOU is to provide domestic and foreign tourists with the experience and convenience of online management, which is convenient for domestic and international tourists. It will also promote technological innovation in the tourism industry, improve the management of the tourism industry, make the tourism business resilient in the new normal environment, strengthen the capacity of institutions and staff, promote the marketing and promotion of digital tourism, improve productivity and improve service quality.
The company believes that through their Wonderpass digital technology solution, the company will strive to promote tourism promotion in Cambodia and abroad and use information technology, fast payment, and management access to provide convenience for tourists before and during their travel in Cambodia and strengthen the tourism market competition. It is also a guarantee for the recovery stage of Cambodia’s tourism industry.
